SuperFan: Amy Errett on UConn Women’s Basketball and NIL Opportunities

When it comes to UConn Women’s Basketball superfans, few names carry as much weight as Amy Errett. Best known as the founder and CEO of Madison Reed, the disruptive hair-color company, Amy brings the same passion and energy she’s used to revolutionize beauty to the world of college basketball fandom.

In our latest episode of The Superfan Diaries, Amy opened up about her love for UConn Women’s Basketball, her deep involvement in Name, Image, and Likeness (NIL) initiatives, and why she believes fandom can play a powerful role in shaping opportunities for young athletes.

Amy’s connection to UConn runs deep. From the dominance of Geno Auriemma’s coaching to the generations of legendary players who’ve worn the Huskies jersey, Amy has been there cheering from the stands. She shared on the podcast that what sets UConn Women’s Basketball apart isn’t just the winning record—it’s the culture of excellence, teamwork, and resilience that inspires fans everywhere.

For Amy, being a college basketball superfan is about more than championships. It’s about investing in a program that represents dedication, leadership, and community.

One of the most exciting parts of our conversation was Amy’s involvement in NIL (Name, Image, and Likeness). As a successful entrepreneur, Amy sees NIL not just as a legal milestone in college sports, but as a chance to empower athletes—especially women—by giving them tools to build their personal brands, generate income, and prepare for life beyond basketball.

She spoke passionately about how superfans, alumni, and businesses can play a role in creating real opportunities for student-athletes. Just as Madison Reed has been about democratizing access to salon-quality hair color, Amy views NIL as democratizing access to financial and branding opportunities for athletes who’ve historically been left out of the conversation.

Amy drew parallels between running Madison Reed and following UConn basketball. In both arenas, success comes down to grit, teamwork, and innovation. She explained how sports culture informs her leadership style and why supporting women—in business and in basketball—is core to her identity as a fan and entrepreneur.

From Diana Taurasi to Breanna Stewart and Paige Bueckers, UConn’s women’s program has produced some of the most recognizable names in basketball. Amy’s stories from the stands and her connections to the players highlight the generational impact of the Huskies. For her, every game is more than entertainment—it’s history in motion.

Amy Errett represents the next generation of superfans: not just cheering from the sidelines but actively shaping the future of sports. By combining her entrepreneurial success at Madison Reed with her passion for UConn Women’s Basketballand advocacy for NIL, she’s proving that fandom can drive real change.

Listen to the full episode here. 

Are You the Next Superfan?

Do you have a story like Amy’s—one that blends passion for your team with purpose and impact?

👉 Apply HERE to be featured on The Superfan Diaries and share your journey with us.

Whether you’re courtside at UConn, tailgating for your alma mater, or breaking barriers in your own way, we want to hear how you live out your fandom.