NY Giants SuperFan Joe Ruback: The License Plate Guy Who Turned Fandom Into Family
When you talk about legendary New York Giants superfans, one name always rises to the top: Joe Ruback, better known as License Plate Guy (LPG). For over 20 years, Joe has been a fixture at Giants games, instantly recognizable for his custom jersey covered in license plates and his unmatched passion for Big Blue.
But Joe Ruback is more than just a die-hard fan in the stands. In our recent episode of The Superfan Diaries, Joe opened up about his journey, his favorite Giants memories, and how he’s used his platform to turn fandom into a force for good.
Joe didn’t set out to become an icon—he just wanted to stand out. What started with a single plate on his jersey evolved into the now-famous armor of license plates that fans across the NFL recognize. On the podcast, Joe explained how each plate carries meaning, reminding him of the games, people, and experiences that shaped his journey as a Giants superfan.
From Eli Manning’s unforgettable Super Bowl wins to the toughest losing streaks, Ruback has been there—rain, snow, or shine. He talked about what it really means to be loyal: showing up not only when the team is winning but when they’re struggling, too. That unwavering dedication is what makes him the heartbeat of Giants Nation.
One of the most inspiring parts of Joe’s story is how he’s leveraged his fame for charity and community impact. Through softball games with Giants players, fan meetups, and fundraising events, he’s raised money for children’s hospitals, local causes, and families in need. His message is clear: fandom is powerful when it’s about more than just the scoreboard.
In the episode, Joe shared some of his most unforgettable game-day experiences—from being on the field for monumental moments to the lifelong friendships forged in the parking lot tailgates. These aren’t just memories for Joe—they’re proof of how sports unite people across backgrounds, generations, and neighborhoods.
Joe Ruback is living proof that being a superfan isn’t about costumes or attention—it’s about passion, consistency, and connection. He’s become part of the New York Giants’ culture, a symbol of what it means to “bleed blue.” And for thousands of fans, he’s turned MetLife Stadium into more than just a venue—it’s a second home.
Listen to full episode here.
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