Buffalo Bills SuperFan Del Reid: The Godfather of Bills Mafia – From One Tweet to a Worldwide Movement
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Del Reid isn’t just a lifelong Buffalo Bills fan — he’s the architect of one of the NFL’s most iconic fan cultures. From the sparkle of a single tweet, he helped ignite Bills Mafia, a global fan movement built on passion, charity, and community pride.
On SuperFan Diaries, host J.R. Greene dials up the energy and asks: How did a simple tweet spiral into the most talked-about fan movement in the NFL? That spark is where Del’s story begins — and the rest is history.
You’ll also hear behind-the-scenes tales of those viral table-jumping videos that became synonymous with Bills Mafia’s rowdy, unapologetic spirit — and the real heart (literally, millions for charity) that beats beneath it all.
Del’s passion doesn’t stop at fandom — it translates directly into action. As founder of 26 Shirts, he runs a T-shirt company whose profits spark powerful charitable impact across Buffalo and beyond. Whether through community drives or partnership events, Del keeps fans engaged far beyond the scoreboard.
Del Reid’s journey is proof that fandom is more than cheers in the stands—it’s community, identity, and the power to create lasting change. What started as a spark on social media grew into Bills Mafia, a movement that redefined what it means to be a fan: passionate, loyal, and committed to lifting each other up. Through 26 Shirts, he’s shown how a simple game-day obsession can turn into millions raised for people in need.
As J.R. Greene highlights on SuperFan Diaries, Del’s story isn’t just about Buffalo—it’s about every fan who’s ever felt part of something bigger than themselves. Whether you’re smashing tables in Orchard Park or tuning in from across the globe, Bills Mafia proves that sports have the power to unite us all. And that’s exactly what this podcast is all about: celebrating superfans who make the game unforgettable.
Listen to the full episode here.
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